What People Are Saying...

  • Simple Pleasures and Slow Living with L'Appartement 4F

    Making bread and croissants by nature takes a lot of patience. You need to respect the process.

  • One of Brooklyn’s Most Sought-After Croissants Is Headed to the Village

    The owners announced on Monday that they had signed a lease in the West Village at 119 West 10th St.

  • Viral bakery L’Appartement 4F is opening its first Manhattan location

    It’s been an exciting ride for Gautier and Ashley Coiffard, the married couple behind viral bakery L’Appartement 4F.

  • Expat Diaries: L'Appartement 4F

    For Francophiles and baked good fans in New York, L’Appartement 4F is simply not to be missed. This pandemic-born business has quickly risen to local fame – and the proof is in the pastry.

  • Can These Croissants Wake Up Brooklyn’s Sleepiest Neighborhood?

    L’Appartement 4F has already done the improbable: generate buzz on Montague Street.

  • NYC Label Brunch Taps Brooklyn's L'Appartement 4F Bakery for a Tasteful Collab

    The New York-based brand is looking to elevate leisurely footwear, one pair of street-savvy slippers at a time.

  • What L’Appartement 4F Co-owner Put on Her Wedding Registry

    Their bakery, L’Appartement 4F, started in their apartment kitchen three years ago as a side hustle to cover their wedding-flower budget. After a few months, it blew up on Instagram.

  • This 34-year-old quit his engineering job to open a bakery in New York City—now, it brings in $128,000 a month

    When software engineer Gautier Coiffard told his mother he was quitting his job to open a bakery in Brooklyn, she said, “That’s the last thing we need ... another baker from France.”

  • The $50 Cereal That Looks Good Enough to Justify the Cost

    If pajamas were a food, they'd probably be breakfast cereal.

  • The Hottest Bakeries in New York City

    From crullers to strawberry croissants